MAKE EVERY VISIT COUNT
Think of a world where you can attract more of the right shoppers, and create live engagements that influence their behaviour to spend money, develop loyalty and improve shopper experience. All based on actual observed behaviour, industry insight and millions of data points collected within your own business systems.
It's all possible with Movvo. Our blend of industry & technology expertise provides you with the behavioural intelligence and engagement tools to analyse, predict and influence your shoppers before, during and after they visit your centre. Turn footfall in to loyal shoppers, increase dwell times, frequency of visits and shopper advocacy.
The Movvo platform can help you unlock the potential value real-time visitor engagement can deliver. The examples below portray the future of interactive spaces that can be achieved from behaviour and location engagement. Talk to us to find out more.
Selecting fashion shoppers based on their past behaviour in the centre, you use Movvo Live to alert them via the centre’s mobile app about a fashion show taking place this weekend.
DRIVING THE RIGHT VISITORS TO STORE
ARRIVE IN CAR PARK
Digital signage provides a personal welcome. You have a 'click & collect' delivery waiting for you on the 2nd floor.
IMPROVING VISITOR & OMNICHANNEL EXPERIENCE
ENTER SHOPPING CENTER
Movvo Intelligence matches repeat visit behaviour to your loyalty offers 'It’s your 10th visit, stay until 2pm and pick up a free coffee'.
DRIVING LOYALTY AND HIGHER DWELL TIMES
Window POS display personal promotions to individual shoppers based on their past behaviour in store and in your mobile app. This helps tenants really drive up footfall & redemption levels.
INCREASING TENANT ROI & SALES PERFORMANCE
RELAX AND ENJOY
As the Food and Beverage area becomes busier, signage responds to promote the fashion show. Sensors monitoring this busy area automatically make changes to cleaning schedules and the staff rotas.
DELIVERING MORE EFFICIENT OPERATIONS
The Movvo Behavioural Intelligence platform automatically shares a detailed report for centre management covering the impact of the fashion show including profile of visitor, ready for the next tenant leasing negotiation.
IMPROVE VALUE CREATION FROM LEASING NEGOTIATIONS
HOW DOES IT CREATE VALUE FOR YOUR:
- Know your customer. Who they are, what they do, how they behave.
- Turn dumb buildings into smart, interactive spaces and fine tune operations around the customer experience to increase loyalty and brand afinity.
- Increase the value of your assets from performance improvments and better evidence-based decisions.
- Improve customer-centric marketing campaigns. Measure marketing performance and make it easier to report on effectiveness and ROI.
- Influence shopper behaviour with localised marketing initiatives based on behaviour and location.
- Drive up sales using location/behaviour based offers to increase redemptions.
- Attract more of the target audience for specific brands.
- Better shopping experience.
- In store events are more relevant and can be personalised.
- A stronger mix of tenants to match the shopper profiles creates higher satisfaction.