One advantage held by ecommerce over physical, brick and mortar retail business is the ability to analyze and understand every facet of shopper behavior. Online shoppers leave a trail as they browse and buy. For real-world retailers though, the picture is not so clear.
Now though, with a little inexpensive hardware and the powerful Movves analytic algorithm, you can attain almost total transparency of your customers’ activity.
Movves gives you the ability to passively trace shoppers as they move through your retail store, supermarket, department store or shopping center.
Using indoor tracking technology to record cell phone movements, Movves analyzes all your visitors’ activity to provide actionable, real-time KPIs in a web-based dashboard.